THOUGHTS AND IDEAS

This is the question every gym owner wants answered before investing time in an apparel program. Not theory. Not projections. What do gyms actually make? We have the answer because we have processed the data. After completing over 30,000 custom...

There is a sweet spot, and we have the data to prove it. After processing over 2,400 gym apparel jobs per year, the pattern is unmistakable: gyms that run 4-6 drops annually generate the most total revenue from apparel. Fewer...

Yes. And most gym owners do. One of the biggest misconceptions about selling custom apparel is that you need to show up with a finished design. The truth is that the majority of gym owners we work with have no...

This is one of the most common questions gym owners ask when they are planning a merch drop. The short answer: about 2 weeks from when you finalize your order to when it arrives at your gym. But the full...

Every gym owner selling merch is using one of three models, whether they realize it or not. Each one has a completely different risk profile, margin structure, and workload. Here is the honest breakdown. Model 1: Bulk Ordering You pick...

When it comes to putting a design on a garment, there are three main methods gym owners encounter: screen printing, direct-to-garment (DTG) printing, and embroidery. Each has a place, but they are not interchangeable. The right choice depends on what...