CASE STUDIES

Before Forever Fierce: The Waiting Game Boz runs CrossFit Die Hard and does six or seven apparel orders a year. That's a solid cadence — enough to keep members engaged and the revenue stream consistent. But before Forever Fierce, those...

  The Before: A Multi-Step Process That Wore Him Down Chris has been involved with Kingman CrossFit for years — first as head of operations before eventually becoming an owner during the pandemic. Through all of it, he was handling...

  The Problem: Apparel Was a Burden, Not a Benefit Kevin has been running CrossFit Kokomo for years. Like most gym owners, he wanted to offer his members quality branded apparel — the kind that builds community, drives revenue, and...

Gym: Grit Strength & Functional TrainingOwner: Rachael SmallLocation: Virginia Beach, Virginia The Problem: Too Many Balls in the Air Rachael Small co-owns Grit Strength & Functional Training in Virginia Beach. Like most gym owners, she was juggling coaching, operations, member...

Gym: Five Alarm Fitness Owner: Leah Wheeler Before: Searching for affordable local vendors — quality, reliability, and turnaround issues After: Increased revenue, simpler process, less stress Found Us Via: Two-Brain Business mentor recommendation The Problem Leah and her team were...

Gym: CrossFit Bemidji Owner: Jess Before: DIY everything — designs, Google Forms, tallying orders, coordinating vendors After: Simple process with premade designs, sizing samples, and managed webstore Found Us Via: Two-Brain Business mentor The Problem Jess was doing all of...